As for our assignment 1 in environmental design which is to come up with a design for a signage, I chose to model a digital signage for 1 Utama which is an LCD monitor directory for easy navigation of the whole shopping centre. It includes maps and and directory of shops,restaurants and etc.
According to Wikipedia :
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma display, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Digital Signage Displays are most usually controlled by basic Personal Computers by way of proprietary software programs, avoiding any large capital outlays for the controller equipment.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH.
The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.
This is the digital signage in 1 Utama:
I love the shape of every signage and you have strategically placed it where it can be easily noticed by targeted customers. Thank you for sharing this.
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I am hoping the same best effort from you in the future as well.digital signage app In fact your creative Digital skills has inspired me.
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